ITB Berlin, one of the world’s leading travel and tourism show, has signed a memorandum of understanding (MoU) with South Asian Travel and Tourism Expo (SATTE). The next SATTE travel show in 2010 will now be a co-branded event with ITB, Berlin.
Mr Navin Berry, Chief Co-ordiantor SATTE, said, “It opens the doors of SATTE to acquire more international exposure for buyers and sellers. ITB will be extending its marketing muscle to SATTE and we expect this to translate into a more comprehensive International show.”
Dr Martin Buck, Director - Travel and Logistics, Messe Berlin, said, “The MoU envisages mutual selling and marketing of the two shows, sharing of the learning curve from each other and developing synergies between the two. We see ourselves in a leadership position in India through this partnership with SATTE.”
According to Dr Buck, India is getting more important in the sources market. He said he expects close to 200-300 Indian buyers at the ITB Asia event due to be held later this year.
He added that India is fast becoming a preferred destination among European and American tourists because of its cultural heritage.
He also said that the swine flu scare would not affect the tourism industry at all as tourists are now used to dealing with pandemics such as the bird flu.
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