The Indian hotel ministry, hit hard by the economic slowdown, is now on a recovery path. says a survey on the subject – Hotel industry: Putting the tourism downturn behind - conducted by industry chamber Ficci.
While nearly 40 per cent of the participants in the survey said the current performance of the industry was “moderately to substantially better” vis-a-vis the last six months, nearly 75 per cent felt that the hotel industry’s performance would improve in the next six months.
The survey notes that although the mood among members of the hotel industry’s fairly buoyant, the degree of optimism about current and near-term performance increases as one moves up from two-star and three-star category of hotels to four-star, five-star and five-star deluxe categories. And this difference can be explained by the nature of the clientele to which these hotels cater to on a regular basis.
Feedback gathered from hoteliers shows that with the global economy showing signs of improvement , foreign tourist arrivals, particularly those who travel for business purpose, are once again pickig up.Also,corporate travel within India is showing signs of revival.As these segment of tourists is the catchments area of large hotels, hotels upwards of four-star category are seeing improvement in business.
The Findings are based on response from 100 hotels in different categories having a turnover ranging from Rs 1 crore to Rs 1,400 crore, Budget hotels on the other hand, are still waiting to see some improvement in their performance as these depend largely on domestic tourists and a different segment of foreign tourist. Tourist flows in both these categories are still limited and it will take some more time for these to pick up .With concerns about employment prospects and job security still looming large, many casual, leisure and holiday travelers have cut down on their discretionary spending and this is getting reflected directly on tourist arrivals.
|
|
