In new initiative, UK’s premier carrier British Airways launched the ‘British Airways Business Opportunity Grants’ on Monday, which aims at helping India’s growing number of SMEs.
“British Airways is in the business of connecting people globally and we are aware that the key to building successful long-term business partnerships is through face-to-face meetings. This is the best way to grow long-term relationships in business,” said Ms Judy Jarvis, Country Manager, British Airways.
The airline hopes that the initiative would help over 13 million Indian SMEs, Ms Jarvis said. The grant offers winning companies the opportunity to travel overseas and conduct business meetings that could help in stronger partnerships.
A group of independent judges would select the 50 winners, whose entries are the most apt and original, among the eligible online submissions.
British Airways Business Opportunity Grant winners will be awarded 10 return British Airways Club World business class tickets, amounting to around Rs 11 crore which can be used throughout 2010, the airline said.
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