The first time most Indians saw Switzerland was most likely in a film by yash Chopra, who made the beautiful locales of the European nation the staple for his long ‘n’ dance routines.
Now, you can actually visit those very sites where Chopra shot some of the immortal songs and scenes of his numerous super hit films,, right from “Chandani” to “Dilwale Dulhaniya Le jayenge “ and many more, in a guided tour right through Switzerland.
The unique “YRF Enchanted Journey”, the first of its kind anywhere in the world that focuses on a particular filmmaker’s fascination with locations in a country, is the result of a tie up among Yash Raj Films , Kuoni Travel group venure SOTC, and Swiss- company Brandinvest AG.
Tourists visiting Switzerland as part of this package will visit the original locations of films like “Dilwale Dulhaniya le Jayenge”, Mohabbatien “, “Veer-Zara”, “Chandni”,”Darr and “Bachna Ae Haseeno”.
“We at YRF are convinced that this very special offer will provide a previously unattainable opportunity to a lot of Indians and fans of our films,” said Chopra.
“Film Studios across the globe have slowly shifted their focus to creating derivative entertainment experiences around their actual movies, such as theme parks, and we feel that this very innovative approach is a natural extension of the YRF brand of entertainment and provides a very personal experience for our audiences,” he said.
For Chopra, Switzerland has been almost an extension of his persona in his films. As he said, “I have lived some of the most intense and emotional moments of my life in Switzerland and I have used its spectacular locales extensively in a number of my flagship films that have been seen and loved by millions worldwide.”
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