TripAdvisor India, among the largest travel community site is in the process to Indianise their website. As part of their Indianisation process, TripAdvisor India will provide more features content on destinations and relevant information about travel in India. Currently, the site has a listing of about 12000 Indian hotels and 700 destinations across the country.
TripAdvisor India is also in the process of researching how Indian travellers are different to their global counterparts. Besides, they also plan to increase their user base, reviews and other travel related content.
In addition to this, TripAdvisor India has launched business listing, where hoteliers can give their phone number, Email ID and Uniform Resource Link (URL) of their respective site for display on TripAdvisor at a nominal charge and is currently offering 30 per cent discount for the listing. Users at the moment can view 100 hotels in the business listing section, which according to Sharat Dhall, Managing Director – India, TripAdvisor, provides an opportunity small and big hoteliers, to reach out to the users of their site, which amounts to 32 million monthly visitors.
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