In a strategic move to expand its footprint in India, Singapore Tourism Board (STB) will appoint Marketing Representatives in Chennai and Bengaluru. The Marketing Representatives will assist the Singapore Tourism Board in promoting Singapore as a destination for leisure, business travel, MICE and education. As the tourism board’s representatives, they will be responsible for business development, market intelligence, marketing plans, marketing communications, promotions and partnerships. The tender exercise will be open from May 3-19, 2010.
Commenting on this initiative, Randall Tan, Regional Director - South Asia, Middle East and Africa, Singapore Tourism Board said, “As the top outbound destination for India, Singapore today enjoys an enviable profile in the country. The decision to appoint the Marketing Representatives will enable STB to achieve greater market penetration and reinforce Singapore’s standing in Southern India. From 2004 to 2008, the average annual growth rate for visitor arrivals from India to Singapore is 13.4 per cent. In 2008, India is Singapore’s top five markets in terms of visitor arrivals and tourism receipts. As STB forecasts India to remain as a key market of Singapore, we expect to see a growing number of Indian visitors selecting Singapore as their choice destination.”
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