The state Travel and Tourism Commission predicts a nearly 3% increase in visitors this year, followed by a 4% increase in 2011. Visitors are expected to spend about 5% more than in 2009.
Get ready. Those photo-snapping, beach-strolling, souvenir-shopping tourists are returning to California in greater numbers.
And they're expected to spend a bit more than in the past.
For the last year or so, the economic downturn has led many tourists to put off visits to the Golden State. But last week, the California Travel and Tourism Commission predicted a nearly 3% increase in visitors this year, followed by a 4% increase in 2011.
In even better news for recession-battered businesses, the visitors are expected to spend about $92 billion on food, lodging and other expenses, a 5% increase over 2009.
"It's been tough," Caroline Beteta, chief executive of the tourism commission, said during a news conference in Santa Monica. "But we really expect to take off in 2011."
The improved numbers are the result of pent-up demand to travel and improved consumer confidence in the economy, she said.
Theme park operators are also buoyed by the improved economy, saying attendance should rebound this summer from the slump a year earlier.
"It's the right time," said Universal Studios Hollywood President Larry Kurzweil. "We do see a rebound in attendance."
But not everyone is so confident. Carl Winston, director of San Diego State University's Hospitality and Tourism Management Program, said he would not be surprised to see a small increase in visitors, but he is skeptical about predictions of greater spending.
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