VisitBritain, the national tourism agency for England, Scotland and Wales alongwith Universal Pictures and other tourism agencies have tied up to give tourists an opportunity to explore the exotic locations of the British countryside where the Russell Crowe- starrer Robin Hood was shot. The idea behind the partnership is to invite travellers to visit Nottingham, Sherwood Forest and other locations where the Hollywood blockbuster was filmed. VisitBritain has also launched a Robin Hood-themed microsite on its website, www.visitbritain.us/robinhood, which features in-depth itineraries, movie trailers, film locations, content regarding Britain so that visitors can follow in the footsteps of Robin Hood including a ‘Hood Trail’.
Robin Hood is an action-adventure film based on the Robin Hood legend, released in India on June 11, 2010. The movie is being distributed by Paramount Films of India. In line with the film’s release, the VB partnership has joined forces with Universal Pictures to invite tourists to become part of the motion picture experience at Robin Hood - The Movie, an exhibition of costumes, props and behind the scenes materials. The exhibition will also feature weaponry and props from the film itself and will be on display in Nottingham Castle and the Sherwood Forest Visitor Centre.
Speaking about the locations used in the movie Scott said, “It was fundamental to the project that this motion picture was filmed in Britain, it was extremely important to catch the real essence and feeling only British locations in particular could achieve. The only way we could achieve such a successful production was with the authenticity of the locations Britain and the East Midlands had to offer.”
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