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Jivox India, leading interactive online video advertising company, today announced its plan to join hands with Kerala Tourism to deliver its unique video advertisement across the Jivox premium video in India and the United Kingdom in an interactive format.
Stating that the main objective of the campaign was to engage users with the brand communication, Jivox Managing Director Naren Nachiappal said Kerala Tourism was a well respected brand globally, and one that Jivox was proud to be associated with within its premium network in India and the UK.
"We have worked with them to specifically target the precise demography where Kerala Tourism will run on targeted premium news, travel and technology sites with an estimated reach of nearly 15 million viewers and is expected to generate a million views through the course of the campaign," said Mr Nachaippal.
Kerala tourism also wanted the consumers to have multiple interaction points like sharing communication,following the brand facebook,twitter and youtube,which the Jivox platform provided,said Sivsankar,Director,Kerala Tourism.
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